Taking tech businesses
from zero to 1 million users

Stop waisting money, start growing your users
Elizabeth
“Our renewals have increased to over 93%”
Elizabeth Green, CEO & Founder, Plumbs

Our Offer

Validate & Launch Successful MVP with Active Users

For startups before launch

✅ Find first users even before the launch
✅ Validate & get actionable feedback 
✅ Simplify your product for confident launch

Get 10x Active & Paying Users
with NO Ad Spend

For startups with working product

✅ Optimise user flows & experience
✅ Boost conversion & retention for growth
✅ Pivot with confidence

Our Clients' Results

Bank-1
B2C – Onboarding Experience

Result: Increased new account opening conversion by 154% in the first week after launch

Board
B2B – Relationships Platform

Result: Increased monthly active users from 19.000 to 60.000 & tablet sessions by 300%

BiH
B2C – Mental Health App

Result: Increases user engagement in the app by 73%

Plumbs
B2C - Veterinarian App

Result: Improved App Store rating from 1.1 to 4.9 stars on over 300 reviews in 6 months

Deal
B2B - Automotive Online Contracts

Result: Improved mobile onboarding flows which supported acquisition for £41m

PizzaHut
B2C - Restaurant Ordering App

Result: Uncovered over 30 user blockers on mobile ordering app

TradingView
B2B/C - Trading Platform

Result: Uncovered over 25 user blockers in user flows

Phone
B2C - Telecom Loyalty App

Result: From 0 to 1M users in 12 months. Improved App Store rating from 1.2 to 4.6 in just 30 days

Plumbs
B2C - Veterinarian App

Result: Increased conversion from Basic to Pro subscriptions by 20%

Book-1

20 Ways To Improve Your Product

GET THE FREE PLAYBOOK

Whether you are pre or post launch, here are real-life examples of product mistakes made by startups and big businesses, based on 15 years of experience in digital space, that you can easily fix and unblock your growth.

Testimonials

stars

“I would give this service 6 stars if I could. This transformed our app”

Hamid, Startup User Experience Researcher

stars

“We missed something fundamental and we could not put our finger on what that was...But now we understand our users better than ever. "

Dash Tabor, Startup Co-founder & CEO at TUBR

stars

“We really learnt how to tap into our users' needs and behaviours, which is what we really wanted to do”

Kelly Pollard, Startup Co-founder & CEO at TUBR

Elisabeth

“We are very pleased with the overall results. We have 781 global reviews in the iOS app store with an average rating of 4.9. In addition, basic renewals have increased to over 93%”

Elizabeth Green CEO of Plumbs

Constantin

“Anastasija helped us with audit of our website and flow. Her insights were very useful and helped us discover user blockers.”

Constantin Ivanov, Founder, Trading View

Jason

“It was a pleasure working with Simon. He changed a lot of things in a short space and we are better for it”

Jason Gill, Spotify

Aleem

“Simon’s commitment to the customer experience is unwavering, his domain expertise is frankly staggering ”

Aleem Chowdhry, Vice President at JPMorgan

Mark

“Anastasija’s insight and expertise allowed us to deliver a high quality product through clear, well thought-out solutions.”

Mark Wickstead, Principal Product Consultant at Zoopla

Sarah

“Simon brought a breath of fresh air to a typical Online/Comms team collaboration with clearly defined process ”

Sarah Smith, Marketing Lead at Three Mobile

Matt

“Simon's experience was invaluable when it came to prioritisation, he considered the development implications of each decision, allowing us to move quickly. ”

Matthew Arnold, Product Director at Brain in Hand

Aleem

“Anastasija is a rare and remarkable find – a strategic, talented and highly regarded creative leaderAnastasija is a rare and remarkable find – a strategic, talented and highly regarded creative leader ”

Aleem Chowdhry, Vice President at JPMorgan

George

“Simon's got an inquisitive design mind, that gets interested in the challenge and asks about the things that others might have missed. ”

George Kean Proudfoot, App Business (TAB)

Contact Us

Simon-1

Simon Hook

With 15 years of laser-focused experience in digital product design, my passion lies in creating exceptional user experiences through a user-centered design approach. There's nothing that brings me more joy than delivering for a business's valued customers

Anastasija-1

Anastasija Krysa

My focus is on growing active and paying users for my clients, with more than 14 years of experience in the tech industry, collaborating with renowned brands like Barclays, Apple, EE, Three Mobile, BBC, Pizza Hut, TradingView, and many startups, 

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